A steaming cup of pumpkin spice coffee sits next to a vibrant orange pumpkin on a rustic wooden table.

Tis the Season of Pumpkin Spice


Tis the Season for all the craze over pumpkin flavors. October hits and everyone runs for their favorite pumpkin flavored everything. The Pumpkin Spice Latte (PSL) can be blamed for the start of the pumpkin craze.  It has since blossomed beyond hot drinks. Which brings us to the ultimate question, why is there such a huge Pumpkin Spice obsession?

Where it began

It began in 2003 when Starbucks product manager Peter Dukes and his team were delegated to come up with a seasonal fall drink.  Their first ideas were for a “pumpkin pie” flavored latte.  Needless to say, it didn’t go over so well.  Even so, it was included in the Starbucks test runs. After testing other several flavors, the “pumpkin pie latte” became the winner. This is when the real work began. The team was to create the perfect blend of pumpkin pie and coffee, then to give it a catchy name. Once the two were officially decided on, the first step towards Pumpkin Spice obsession began!

Pumpkin Spice is a Success

During the fall of 2003 the latte was introduced in Starbucks stores in both Vancouver and Washington, D.C.  Within no time it proved to be a complete success. It wasn’t though until the fall of 2004 that the Pumpkin Spice latte became available throughout the country. From that moment its popularity expanded rapidly!  In 2014 the famed latte got its own Twitter account, and now also has its own Instagram. Their follower count combined amounts to over 145,000.

While the enthusiasm for the PSL grew, other companies began to join in with creating their own versions of the popular latte.  Starbucks competitors and local coffee shop shops in town wanted to be included with their own creation of the famous latte.  Now it’s not just Pumpkin Spice in drink form anymore. It’s turned into something more, to the point that nearly everything has become inundated by the Pumpkin!

Why is it so popular?

But what is it really that makes it so popular? According to trendologist Kara Nielsen, it is the fact that it is only available for a certain period of time.  Since you can’t have this delicious flavor in March, the excitement builds while you wait for fall for local retailers to launch their pumpkin flavors. As well as that when something proves to be successful, it makes others want to try and duplicate it. When the fall season begins to make its approach, stores all over break out their Pumpkin Spice products. These range from cereals, snack foods, cough drops, alcohol, hummus and even dog shampoo! It’s now also a hair color, varying in shades of red.

There is a multitude of theories as to why people are so fascinated with the seasonal flavor. Is it the fact that it’s available for only a limited time? Is it the smell, bringing back memories of fall’s gone by? Or is it the spicy sweetness? Ultimately there is no one right answer; the attraction varies from person to person.  The PSL has gained such comedic meme levels by being titled as “basic”.   Even with  it continues to fill stores nationwide each year with eager customers.




Welcome to the BEST blog, a collection of team building articles, industry insights and news about our large collection of programs and events offered in locations across North America.
Subscribe to our Blog Insights and solutions for today’s top corporate team challenges and practices – right in your inbox.


We wrote the book on corporate successful team building.




Contact Us

Programs can be delivered anywhere in North America.

    If you have immediate questions, please contact us at:

    Phone: 800.849.8326
    Email: Sales@BestCorporateEvents.com

    Request a Quote

    Programs can be delivered anywhere in North America.

      If you have immediate questions, please contact us at:

      Phone: 800.849.8326
      Email: Sales@BestCorporateEvents.com





      Need Help Getting Started?

      Let us know what you have in mind, and a member of our team will be happy to guide you to the best choice for your team.
      Programs can be delivered anywhere in North America.

        If you have immediate questions, please contact us at:

        Phone: 800.849.8326
        Email: Sales@BestCorporateEvents.com

        Search Filter

        Programs can be delivered anywhere in North America.

        Search Programs

        Filter by Name

        Filter by Category

        Filter by Element

        Goals and Outcomes

        Filter by Format

        What is a Keynote Speaker?

        Keynote Speaker is an often-misunderstood term associated with simply a motivational speaker, breakout speaker, industry expert, etc. Most professional speakers are not actual trained Keynote Speakers, who are specialists, therefore in much lower supply, and in higher demand.

        Keynote Speakers are experienced, professional communicators who engage an audience, capturing the essence of a client’s meeting. They are able to highlight it to their audience while simultaneously delivering their own key concepts and proprietary content in an entertaining and impactful way. Most companies understand that this specialization is very much worth the time (around an hour) and the investment.

        In order to capture the perfect essence, a Keynote Speaker spends the necessary time researching a client’s industry, their issues, and their audience to craft a customized presentation into a unique and distinctive moment specifically for the client’s event.

        As a top Keynote Speaker, Tom Leu strategically uses compelling storytelling, humor, powerful visuals, audio and video clips, and audience participation elements to weave an impactful message into your event in a fun and memorable way. Tom can also pair his Keynote with Best Corporate Events programming, laying a foundation and setting a tone that best prepares participants for maximum engagement in the forthcoming team events that day.