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Reinvention

The last 16 months have been a rollercoaster for everyone in the event industry – Best Corporate Events included. Despite the many challenges this time has presented, we have weathered the storm and come out on the other side better than ever. We have also learned a lot from this unusual year – with three main themes. Reinvention, Innovation, and Customization.

Because of the effects of the pandemic, the events world changed basically overnight. Within a week, we had already started on our journey of reinvention, creating, developing, and launching virtual events based on over 25 years of experience designing in-person team building activities, charitable CSR events, SmartHunts, and professional development programs. We had to take those decades of experience and reinvent ourselves to fit a new format, and the new and changing needs of our clients and DMC partners. Those efforts resulted in the launching of over 60 virtual team events, building a strong foundation for a segment of our business that will prove beneficial to our clients and partners for a long time to come.

Meanwhile, we took advantage of the opportunity to revisit each of our live events and applied the same reinvention philosophy to further improve our existing programs in anticipation of getting back to in-person. We also had the chance to reinvent our client relationships, to re-establish old relationships, and develop new partnerships within the DMC sphere.

Did you enjoy learning about how Best Corporate Events embraced the first of our three themes – Reinvention – over the past year? Stay tuned for our upcoming posts on Innovation and Customization!