The challenge
Ciena's sales and marketing kickoff brought 1,200 people to Las Vegas on the weekend of the Formula 1 race. The organizers wanted the closing afternoon, branded Ciena Cares, to make the largest charitable dent possible and to give people of different temperaments a build they would enjoy. Planning started in July.
What we ran
Five programs side by side in the same hotel, each sized for about 250 people: Autism Sensory Donation, Bears and Blankets, Operation Toy Donation, a Thanksgiving food build from Donation Nation, and a wheelchair and rollator build. Each had its own facilitator, its own staff and its own receiving charity.
Event day
Sixty sensory kits, 84 bins of toys, 24 wheelchairs, 48 rollators, 360 bears and blankets and more than 2,000 pounds of Thanksgiving food went to Family Promise of Las Vegas, Race to Erase 22, Nevada Partnership for Homeless Youth, FEAT of Southern Nevada and Three Square Food Bank.
The result
The organizers were pleased with how smoothly five simultaneous builds ran. Their one note, which we now pass on to every conference planner: put the give-back early in the agenda. Ciena Cares closed the conference, and some attendees had already left for the airport.









