- By Jonathan Ruales
- In Charitable CSR Programs,Video of the Week
- Posted July 13, 2015
Project Alzheimer’s™: Video of the Week
Alzheimer’s affects 5.6 million people and can be an unavoidable tribulation to many families. Wouldn’t it be amazing to find a way to reconnect these people with their original selves? Garnering inspiration from the movie “Alive Inside” and understanding music’s touch as a universal language, Project Alzheimer’s was born! This program captivates its participants through a unique and heartwarming experience, helping Alzheimer’s patients evoke the feelings of love and fond memories. With points earned, teams will receive iPods and an array of items, to make a blanket and a colorful gift-box. These donations can profoundly change people’s quality of life, while costing less than most individuals’ medication. We couldn’t be prouder of that!