A man smiling in front of a green field.

Tom Pick

Tom Pick is a digital marketing consultant who helps B2B clients, particularly in the corporate events and professional development space, expand their online visibility, brand awareness, and business development through SEO, social media, online advertising, and content marketing. In addition to his work with Best Corporate Events, clients have included innovative providers in event production, event technology, and corporate training.

He’s the founder of Webbquity LLC, editor of the Webbiquity B2B marketing blog, and author of “The Ultimate Guide to Content Marketing Software.” Tom has been named to several lists of top B2B and social media influencers; written for leading blogs; been quoted in publications including Fast Company, Forbes, Huffington Post and Inc. magazine; and presented at blogging and social media conferences.

Certifications

MBA (Master of Business Administration) from the University of Minnesota

Awards and Honors

Tom’s awards and recognitions include:

  • The Top 50 Digital Marketing Twitter Accounts To Follow in 2022 (The Online Advertising Guide): Tom’s social media prowess landed him a spot on this list alongside leading digital marketing minds. Discover his Twitter expertise on impactful corporate event marketing strategies.
  • Top B2B Marketing Experts to Follow (Marketing Insider Group): B2B marketing experts earn their titles as influencers by sharing valuable insight with others. Tom earned a spot on this list for sharing thought leadership online and offline where people want to listen.
  • The Top 100 Content Marketers to Follow Right Now (BuzzSumo): Content marketing success “takes one part creation, two parts social media distribution, a sprinkling of PR, a vat of SEO, and whatever else makes the dish that bit more appetizing.” Tom was acknowledged here for sharing practical knowledge and inspiration.

Featured In

Tom has been featured in the following industry publications:

6 Surprising Things You May Not Know About Corporate Team Building (Smart Meetings magazine): Tom shared half a dozen surprising points about corporate team building programs in one of the leading publications for meeting planners and professionals.

How to Extend the Value of Your Corporate Event Content (Corporate Event News): Events and content marketing are often treated as separate disciplines. But the best events are built on high-quality content. In this article, Tom explains how to optimize the value of content beyond the event it’s created for.

S2E24 — Refresh Your Marketing Strategy with Tom Pick (Planners on Purpose): The brilliant and delightful Naomi Tucker, trainer and coach for event professionals, talks with Tom about marketing strategy, engagement, automation, and more on her popular podcast.

Exploring Event Marketing Trends with Tom Pick (10times): Event organizers need to find the right balance of in-person, virtual, and hybrid events based on their audience, needs, and objectives. 10times asked Tom to share his expert viewpoints about event marketing strategies and the trends shaping the events industry today.

"Focus on the.... hey, squirrel!"

Articles by Tom Pick

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        What is a Keynote Speaker?

        Keynote Speaker is an often-misunderstood term associated with simply a motivational speaker, breakout speaker, industry expert, etc. Most professional speakers are not actual trained Keynote Speakers, who are specialists, therefore in much lower supply, and in higher demand.

        Keynote Speakers are experienced, professional communicators who engage an audience, capturing the essence of a client’s meeting. They are able to highlight it to their audience while simultaneously delivering their own key concepts and proprietary content in an entertaining and impactful way. Most companies understand that this specialization is very much worth the time (around an hour) and the investment.

        In order to capture the perfect essence, a Keynote Speaker spends the necessary time researching a client’s industry, their issues, and their audience to craft a customized presentation into a unique and distinctive moment specifically for the client’s event.

        As a top Keynote Speaker, Tom Leu strategically uses compelling storytelling, humor, powerful visuals, audio and video clips, and audience participation elements to weave an impactful message into your event in a fun and memorable way. Tom can also pair his Keynote with Best Corporate Events programming, laying a foundation and setting a tone that best prepares participants for maximum engagement in the forthcoming team events that day.