The challenge
Merck wanted the evening program at its two-and-a-half-day summit to do two things at once: bring 400 attendees from around the world together as teams, and put something real into the hands of a children's charity with reach beyond one city.
What we ran
We built a custom care-package program around St. Jude Children's Research Hospital. Forty teams earned supplies through iPad trivia and challenges, with questions written for Merck's own inclusion themes, then packed what they earned into donation bins sorted by age group.
Event day
By the end of the evening the room had assembled supplies for 400 care packages in 40 bins, boxed for shipment to St. Jude in Memphis. A Merck organizer wrote afterward that attendees were proud to have been part of it.
The result
St. Jude's Kevin O'Brien wrote to say the packages were reaching kids. The format worked well enough that it became a standing program, Pediatric Care Donation, which any group can now run for a children's hospital near them.
