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Why Team Building

How many times in the corporate world has the phrase “There is no I in team!” been used? Too many? Perhaps so, and because of its overuse it has managed to gain a negative connotation. When most individuals hear these words they think that it means that each person in the team isn’t significant, and that they are only important when they work “together”. The truth is, there are many ‘I’s in a team, and this needs to be remembered, for without each person the team could not exist. It is vital to bear this in mind while encouraging people to work together and work well. Which leads to the question: how does a company show each person their appreciation, while also inspiring synergy amongst their employees? The answer is: Team building.


What’s that? Are those cries of disgust and sounds of horror? Yes, we all know the bad rap that team building gets, and for the most part it is understandable. Playing a silly (and sometimes dangerous!) trust fall game or participating in talking about either themselves or their fellow coworkers usually only results in making people uncomfortable. This is certainly not going to boost morale, inspire people to want to work harder at their jobs, or help improve interpersonal relationships amongst the staff. It is also not going to make people feel respected and valued as both an employee and an individual. In spite of this though team building can in fact work, when it is done correctly.



The first step towards doing team building correctly is realizing that there are certain things that need to be taken into consideration: the dynamics of the group and what the goal of the activity will be. This leads to several questions: “Is there conflict amongst employees?’ ‘Do people not know how to communicate?’ ‘Is there a clashing of personalities?’ Usually when a company is contemplating doing team building with their employees it is because they can answer yes to one, if not all, of these questions.
Still some may ask ‘why is it important? And why does it need to be done?’ The answer is simple. Team building helps to strengthen and improve multiple areas within the workforce. Employees will learn that they can rely on each other, they will gain new skills on how to tackle complications, they will be able to ‘think outside of the box’, and they will return to work feeling inspired. Most important of all, they’ll learn how to communicate better!
‘But how exactly is all of this accomplished?’ Great question! During a team building activity such as putting together children’s bikes, by designing and constructing a bridge, or making a go-kart teams have to work together and rely on each other in order to achieve a common goal. Without each other’s help the task set to them cannot be accomplished; i.e. through lack of proper communication the bike pedals were put on backwards, the bridge collapsed or the go-kart’s axles failed. But once they realize what they can attain together, the entire group reaps the rewards.



One of the reasons as to why team building does work is because the activity usually takes place outside of the office. Getting away from the place where hostility and conflict rules the day can drastically help make a difference.
Another reason is that both employer and employee are able to view each other in an entirely different environment and situation. It also allows them to work more closely together, where as on a common day they might not even exchange a hello. This goes for co-workers as well, those who either work in different sections of the office and never interact, or work in different states and even different countries. Team building encourages camaraderie and bonding, resulting in a greater and more united workplace!



Has your team lost its way? Is there hostility and conflict amongst the cubicles? Then why not try one of our team building programs! Each of our specially designed events focuses on problem solving, innovation, and strategic planning while incorporating fun and excitement to help enhance individual and team growth.


Shore, Amanda. “Why Team Building is Important.” Herd Wisdom.

McCarthy, John. “Why team building is important to your business strategy.”


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Mark Smulian Feb 01 2017 at 3:52 pm Reply

This is all really interesting to me. It has always amazed me that people think there can not be an ‘I’ in a team. I am a musician and educator and about 25 years ago I asked myself a simple question; how does a quality music act, even more a jazz band that has to deliver live quality improvised music every night, music you are willing to spend $100 on a ticket for and expect ‘results’ consistently deliver a memorable performance? Musicians after all are the most individual people around, they wear their individuality like a flag sometimes and they are undoubtedly on average across the board consistently the best teams in the world. They deliver a product in real time and manage to move both the minds and the hearts of their ‘clients’. I won’t go into depth here but suffice to say that musician HAVE to function as teams to succeed, more than that the better their team mates perform the better the individual player sounds so all of a sudden we have a positive emotional feedback loop that states ‘the better you are the better I am ‘ so great music teamwork is about mature emotional skills not physical technique, of course you need technique to play an instrument but with hard work and practice this can be achieved by almost anybody, the hard part in music making is the mature emotional skills the
‘Codes of behaviour’ that must be happening during the music making process.
Musicians aren’t taught this, I know that because every time I lecture on it eyes open very wide, but the thing is; this behaviour has to be going on for musicians to access the ‘zone’ that amazing place where the music and magic come together for both the performer and the listener alike. Musicians tho are practicing these emotional skills all their lives-they simply don’t know that that is what they are doing. The great thing is that these inate emotional skills are accessible by all not just musicians and can be co-opted to work in any team situation.
They are built into our brains on a chemical level as we all have ‘music’ centers in our brain (this has nothing to do with musical talent) and they are part of the survival kit we used to survive in the savannah. Sound, science and emotions come quickly together to show clear paths in improving team work in any team in any profession.

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